1. Rita Ora Designs a Wave Sculpture to Promote Ocean Conservation

Rita Ora Designs a Wave Sculpture to Promote Ocean Conservation

Rita Ora Designs a Wave Sculpture to Promote Ocean Conservation

Rita Ora joins luxury skin care brand La Mer to help raise awareness and funds for ocean conservation. The philanthropic initiative, called La Mer Wave Walk, kicks off on Saturday (May 20), placing 50 unique “waves” designed by entertainment influencers all throughout Manhattan. Observers can purchase the pieces through art and design auction house Paddle8. 

La Mer's famous miracle broth face cream is inspired by the "healing powers of the ocean" and, according to Women's Wear Daily, “the fund will focus on supporting Marine Protected Areas, as well as strengthening our [La Mer's] ongoing ocean conversation efforts around the world.”

Ora and actress Sienna Miller's sculptures are on view at the Oculus in the World Trade Center in New York's Financial District, while painter Milla Eastwood and it-girl Cara Delevingne's interpretations will be on Roosevelt Island. The esteemed photographer and director, Bruce Weber, who is known for his striking black and white portraits, and British fashion designer Vivienne Westwood, who is credited with introducing modern punk style into the mainstream (she also counts Harry Styles and Charli XCX as fans), are joining the company's charity as well.

The exhibition, which concludes on June 23 and offers a live auction at Sotheby’s on June 21, will donate 100% of the proceeds to La Mer Blue Heart Oceans Fund for Project 0.

Billboard has reached out to La Mer for comment.